Success tips for the newbie: In a prior post, I shared that I’ve adopted a different perspective on how to best help people who are newbies and/or struggling to find any network marketing success. My tip is this: if you are attempting to recruit a newbie or struggling network marketer into a “top tier” direct sales opportunity, you are doing that person a disservice.
If you are new to the industry or struggling, your priority is to build your skills as a marketer before you take undue financial risk. Top tier opportunities have an extremely high attrition rate and are not, in my opinion, the place to “cut your teeth” in the industry.
I would much rather see you get started with an inexpensive opportunity and then focus your time on mastering your skills as a marketer while you build that business.
It means you take much less financial risk at the outset of your business which frees you from the severe financial strain that comes with the more expensive opportunity.
You may not have the same level of short term earning potential as with a top tier opportunity, but you have every bit or more potential to build a lasting residual income without the extra financial burden of a high up front investment.
That is not to say you should be spending all of your time learning how to market before you start building — not at all. You want to begin learning how to network as well.
That’s why it is called network marketing … it involves networking AND it involves marketing. To be successful you must learn how to do both.
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At its core, network marketing is about
building relationships.
People ultimately will do business with you because they know, like and trust you. So you have to give them the opportunity to get to know you in order to allow them the opportunity to decide they like and trust you.
With the advent of the Internet, so many marketers make the mistake of believing they don’t have to invest any time learning how to network. This is sad because with the Internet and the incredible growth in online social media, there has never been more opportunity to legitimately grow your network exponentially around the world.
But you only accomplish this by taking the time to really engage in conversation with people. This has been the essence of offline marketing for an eternity. Yet, in the online world, it is a lesson most marketers still have to learn.
So how do you begin to learn the art of networking? By networking. And as a newbie, the easiest place to start is by leveraging what you are already doing.
No, you don’t have to pounce on your friends and family, but you do already have a circle of influence and you want to get comfortable talking to people and inviting them to take a look at what you have to offer — assuming you’ve established there’s a reasonable enough fit to go there.
This applies to your brother in law, your friend, or the person you’ve started chatting with at the coffee shop. Where the conversation naturally lends itself to sharing the fact you have an opportunity that may be worth taking a look at, share the invitation. You are not attempting to sell anything at this stage … you are merely extending an invitation for them to take a look.
By engaging in conversations with people, online or offline, you will learn to become a better, more effective networker. And you will be far better positioned to build solid, trust based relationships with the leads prospects you generate through your marketing.
Best of all as a newbie, when you start out with a low investment opportunity, you can begin to build the necessary skills to ensure your network marketing success without blowing your financial brains out in the process.
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